Learn how to use AI while keeping your unique voice and standing out in the job market.

People often tell me, “Jason, I don’t want to use AI because I want to sound like myself.” But that’s actually a great reason to give it a try. AI can help you find your voice faster. Think of it as a writing buddy who’s always there to help. You’re still in control.

Let’s look at practical ways to use AI as a partner in your job search and personal branding. You can still sound like yourself, not like a robot. Start by treating AI as your intern. Many people see AI as a threat rather than a tool. Try to see it as a smart, tireless intern who just needs your guidance.

You’re still the editor, strategist, and final author. AI gives you a rough draft, but you decide what to keep, cut, and rewrite in your own words. Always review, edit, and fact-check before sharing, because what you publish shapes your personal brand.

Use AI to speed up your job search, not to pretend to be someone you’re not.
Job hunting can feel like a second job. AI can save you time and help you maintain your voice. Begin with your own ideas, such as your achievements and goals, and let AI help you organize and present them clearly.

Here are some ways you can use AI:

• Draft summaries of your professional story
• Create custom cover letters for specific roles